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Among the many hats a marketer wears, one of the most important is communication. As a strong advocate of written communication, I’m a firm believer in the adage that “the pen is mightier than the sword.”

Download Screencast-O-Matic 1.3 + Crack Keygen Serial. Screencast-O-Matic offers teams video creation solutions for faster, clearer communication. Videos for coaching, marketing, demos, training and more. Quickly create videos, manage content and collaborate with your team. Video to get the job done. Capture and share your story! Video is used to capture hobbies, memories, gameplay and more. Screencast-O-Matic 2.0 Crack With Serial Key Latest 2020 Screencast-O-Matic is an intuitivҽ application that ҽnablҽs usҽrs to rҽcord audio and vidҽo strҽam to publish thҽ rҽsulting clip on YouҬubҽ. It intҽgratҽs many usҽful functions and lҽts you savҽ thҽ vidҽos to filҽ on thҽ HDD as wҽll. Screencast-O-Matic is the free and easy way to record your screen. How to enter your activation key to get started with the software.

Screencast O Matic crack runs online so you don’t need to allocate your hard drive space to store files, which interests many users. Often mentioned among the best screen recorders for Windows users, the program allows you either to capture webcam and screen footage individually, or record them simultaneously with the convenient PIP mode.

Sadly, though, in my marketing efforts, I’ve learned that the best-written words often go unread unless accompanied by some effective visuals. Visual can include multiple formats, from a simple picture or an animated GIF to a more sophisticated visual storytelling content format, such as a data micrographic. No matter the visual format though, marketers often find themselves needing to capture something on screen, either as a standalone image or a video recording.

As such, every marketer should be well versed in and regularly use a screen recorder to better get across their message.

Why do marketers need screen-recording software?

Most articles that discuss screen recording software do so from a customer support or training perspective, as the professionals providing such support often need to make a quick capture of their screen. There aren’t many articles that discuss how marketers can use screen-recording software. Don’t let this dearth of articles make you think marketers don’t need it, though.

Marketers who learn to use screen-recording software, and use it regularly in their internal or external communication efforts, are better poised to impress their customers (and their managers). Here are a few common uses I’ve seen, either in my own use or in that of my peers, where marketers have leveraged screen recording software for better results.

1. Internal explanations

Marketers often find themselves needing to explain something complex (i.e., how they set up a marketing automation program) to peers, and recording a quick video walkthrough can be a great way to do so.

2. Internal training

Whether it is running a regular report, or doing some other regularly scheduled task, marketers may have a need to train peers on how to do a certain task. Recording a quick training video for internal purposes can be a great way to teach a peer the first time, as well as provide ongoing future reference if additional training is needed.

3. Product demos

From ad hoc personalized sales demonstrations, to more polished product featurettes, marketers can record their screen to explain why their product or service would be well suited for a given customer or target audience.

4. Better explanations/directions

A client who had mixed results with the first few live “lunch and learn” type sales events they hosted turned to me for some event promotions help. One of the optimization tactics I used to increase their attendance was by putting an animated GIF of a top-down view inside Google Maps showing event attendees how to get from the conference hotel to the dining location. I recorded a quick walk-through with my touch screen laptop and then converted it to an animated GIF. Several attendees at each event would comment on how helpful it was to have that graphic giving them directions.

5. Animated gifs

Who doesn’t love animated GIFs!? Aside from the easily perceived fun factor, animated GIFs can also be used to showcase how a given software feature works. As an example, for the below animated GIF, where I show you how to use the bold feature in the ClearVoice content editor, I quickly recorded my screen and then uploaded the video file to a video to animated GIF conversion service (free app from EZGif).

No matter the sophistication of your marketing team or company, screen recording can likely improve your communication for internal purposes as well as external promotions.

What are the top screen recorders available to marketers?

While there are dozens of screen capture solutions on the market, in a variety of formats, there are a few that stand out as being the best suited for marketing and general business use. These include:

Camtasia, the “granddaddy” of screen capture software sophistication
Screencast-O-Matic, the scrappy contender fighting for a top ranking
OBS Studio, a free and open source product leverage heavily by live streaming social media gurus
Screencastify, a free Chrome plugin made for capturing screenshots or video from within your Chrome browser
Bandicam, screen recording software that is super high resolution and high frame rate

The last three in the above list are solid screen capture solutions, though they serve some niches exceptionally well (i.e., Bandicam is primarily for video production professionals and gamers). Due to their niche specificity, our head-to-head review pits Camtasia against Screencast-O-Matic. Both of these solutions are fantastic and provide great functionality for marketers, though there are unique strengths and weaknesses to each, which we cover in detail below.

Judging criteria

We will use several categories of grading criteria to assess both of these screen recorder solutions. Uak serial key uvk ultra virus killer key. Our hope is that by using a pre-specified judging criteria our head-to-head review will more readily help you determine which one is right for your marketing needs, and do so in a non-biased fashion.

The categories include the following:

User-friendliness: How easy or convenient is the tool to use? Can it be used on multiple devices? What level of effort is needed to learn, use, and implement the given screen recording solution.
Available features: What are the available features? Are they useful? Do they fit most screen recording requirements? What post-recording functionality is there for editing and adding other elements?
Speed of the tool: The need for screen recording software is often an unplanned and immediate one, and having a tool that is quick to load and easy to manage is paramount for capturing those quick screen records.
Price: How much does the screen recording solution cost? Is it a good value?

Review of Camtasia

I use Camtasia frequently and have been a strong advocate of their software for the past few years. That said, it isn’t for everyone or every kind of marketing project. I’ve thought of my own use cases for Camtasia, the strengths and weaknesses I’ve found, and also talked with others who use it to get their pulse on the software. Here is the collection of our thoughts in a few bullet points explaining the strengths and weaknesses of the Camtasia screen recording solution.

Camtasia strengths:

Best post-capture editing. While most of the screen-recording solutions are just that, screen recorders, Camtasia has built in a number of features that make it a great video editor as well. While I wouldn’t import videos shot on a regular camera to edit in Camtasia (I use Adobe Premiere for that), if you want the highest-polish promotional videos that utilize

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